Episode 44

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Published on:

27th Dec 2021

Christian Ulrich, Executive Board, Spielwarenmesse In Conversation with Edx Education

Episode 44 - Heather Welch from Edx Education today we will be in conversation Christian Ulrich,  Spokesperson of the Executive Board at Spielwarenmesse, Managing Director of the agency “Die roten Reiter . He is responsible for marketing, corporate communication as well as press relations, oversees the development of new business opportunities.

The Business Administration graduate launched his career as a Consultant for the agency group Serviceplan. This was followed by positions as Advertising Manager and finally as Head of International Marketing at Fischer Group.


He joined Spielwarenmesse eG in 2007 as Director Marketing and brand management, global marketing for all trade fairs and events, and the creation of the special shows.


Christian is a marketing guru of trade show and events Today we are chatting with Christian on Future of Toys, Highlights for the Nuremberg Toy and trade events 2022. What’s next for messe?


Here are the highlights from this episode:

{2:59} The Nuremberg Toy Show

{6:40} Physical versus digital trade shows

{12:11} Finding the best materials

{16:50} Monopoly, Twister and the resurgence of board games


#toyfair #toys #nurembergtoyfair #edxeducation 


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About the Podcast

Play, Learn & Create with Edx Education
This podcast series discusses play being creative and learning for all children. Join Heather Welch sharing knowledge, information and support on play based learning we will explore the benefits, value, different stages of play and so much more.
Play, Learn & create with Edx Education. This podcast series discusses play being creative and learning for all children. Join Heather Welch sharing knowledge, information and support on play based learning we will explore the benefits, value, different stages of play and so much more.

Play to the untrained eye can look meaningless, however there is a lot more going on than you can see. When children are playing, they are engaged, their imagination is sparked and they are developing confidence and key foundation skills. Play is the way children learn about the world and themselves especially in the early years.

We have spoken with many educational experts, founders of charities, award winning author, international presenters, expat parents and so many more.

#learningthroughplay #handsonlearning #parents #teachers #family #educationforall

About your hosts

Heather Welch

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Heather is a play advocate, educator, marketer and current International Brand Manager at Edx Education.  She has lived and worked all around the world: in Australia, Singapore, UAE and now based inn the UK.  Right now, she develops educational toys for children to spark their imagination and learn from one another. Heather is a Play Ambassador for The Genius of Play and a Trustee of a UK charity ‘Gecko on the Move’ providing educational opportunities to children around the world.

Heather currently hosts this podcast, ‘Edx Education In Conversation with….’ and has written many ‘learning through play’ articles and has given advice on the subject around the world. Edx Education have a play blog on the website, podcast, games and videos and free downloadable resources for home learning in the Teachers/Parents section over at www.edxeducation.com/teachers/parents. Let’s play and learn together.

The Podcast Boutique Admin

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The Podcast Boutique creates top quality original podcasts for individuals, business and brands looking to make an impact in the audio space.